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Keywords: Technology
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Journal Articles
Factors affecting the adoption of mobile-based electronic payment apps in China: an application of the extended technology acceptance model
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Journal of Contemporary Marketing Science (2024) 7 (2): 113–139.
Published: 03 April 2024
.../impact of selected factors in adopting three MEPAs of China: Wechat, Alipay and UnionPay based on the extended technology acceptance model (ETAM). After conducting a thorough and careful literature review, this study identified and divided seven such factors into three broad categories: (1) technological...
Journal Articles
Intention to adopt mobile-based online payment platforms in three Asian countries: an application of the extended Technology Acceptance Model
Available to Purchase
Journal of Contemporary Marketing Science (2022) 5 (1): 92–113.
Published: 20 June 2022
...Abdullah Ibrahim Jawad; Tania Parvin; Md Sajjad Hosain Purpose The purpose of this paper is to explore the impact of selected factors in adopting mobile-based online payment platforms (MOPP) in three Asian countries: China, India and Bangladesh through the application of Technology Acceptance...
