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Keywords: Technology attachment
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Journal Articles
Journal of Contemporary Marketing Science (2022) 5 (3): 239–265.
Published: 04 October 2022
...Abdulla Al-Towfiq Hasan Purpose The study aims to empirically test the effects of antecedents on behavioral intentions towards Uber-ridesharing services. The antecedents are perceived value (hedonic, utilitarian, epistemic, and symbolic value), e-Attitude, and technology attachment (smartphone use...
