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Keywords: Trademark application
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Journal Articles
Journal of Contemporary Marketing Science (2019) 2 (3): 345–367.
Published: 27 November 2019
... brands. The purpose of this paper is to examine the influence of marketing background of top management team (TMT) on trademark and brand output. Design/methodology/approach Using the trademark application data of Chinese-listed companies, this paper constructs a multiple linear regression model...
