Earning trust by telling the truth: How should public relations and media professionals behave when a disaster happens? Available to Purchase

When a disaster occurs it receives a massive amount of attention from the news media. Reporters are anxious to be first with the news, to get a fresh angle on the story and to obtain exclusive coverage. Those who are trying to clear up or to put things right may be too preoccupied to consider the media’s information needs, or may be nervous and suspicious of reporters.