Setting the research agenda for governmental communication

To discuss topics that need future research in governmental communication; setting the research agenda.

Based on two studies by the Research Group for Governmental Communication.

The development of this field would benefit from research on monitoring methods, accountability and return of investment.

Focuses of governmental organisations.

Priorities to professionalise communication.

Based on two studies that are unique in Europe: trend study governmental communication and development of a balanced scorecard for communication in this field.