Issues

When lobbying backfires: balancing lobby efforts with insights from stakeholder theory

Øyvind Ihlen; Øystein Berntzen
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Emotion in public relations: a neglected phenomenon

Liz Yeomans
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Risk assessment as a function of a successful merger: Merrill Lynch‐Advest merger

Susan Grantham
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Public relations and the free organizational publication: Practitioner perspectives on the brave new (media) world

Ian Somerville; Emma Wood; Mark Gillham
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Effective spokespersons in a public service announcement: National celebrities, local celebrities and victims

Mark Toncar; Jane S. Reid; Cynthia E. Anderson
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Public trust in the PR industry and its actors

Larsåke Larsson
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Editorial

Editorial

Magda Pieczka
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