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T.C. Melewar
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Journal Articles
Effect of corporate identity on employee job satisfaction: insights for internal branding
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management 1–25.
Published: 05 May 2026
Journal Articles
The complexities of communicating to customers in emerging markets
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (1): 9–23.
Published: 01 January 2002
Journal Articles
The dynamics of corporate identity: A review of a process model
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (4): 327–340.
Published: 01 October 2001
