... This action research considers the experience of 28 postgraduate students of an advertising communications programme at a British university. It synthesises literature on storyboarding, role-play and authentic assessment, and employs a phenomenographic approach to capture variations in students’ responses...

...Martina Topić Purpose This paper presents a sociological analysis of the advertising industry's leadership styles and role models in England using masculinities in behaviour (“blokishness”) as a concept. The paper particularly focusses on the experiences of the so-called tomboy women who were...

...Ana Pedreño-Santos; Jesus Garcia-Madariaga Purpose The purpose of this research is to determine the relationship between frequency and recall in radio advertising by studying the main features of reach and frequency. Design/methodology/approach The authors consider the outcome of a frequency...

... is a diachronic and dynamic process through which participants refer the researcher to other participants (Noy, 2008), and it is a widely used technique for examining social minorities. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Branding Advertising...

...) credibility (Carr and Hayes, 2014). Branding Social media Advertising Marketing communications Persusasion Media strategy Consumers are increasingly using the large networks available to them on social media to source information on products. As a result, brands are devoting much more...

... between advertising, public relations, marketing communication, integrated communication, and government relations – all areas within strategic communication – is planned and calculated communication efforts that are directed to targeted audiences and involve the activities of a communication practitioner...

.... This research statistically documented these practices as a national trend. KEYWORDS: marketing, journalism, business, mass communication, advertising, newspapers Betty Attaway-Fink Department of Communication, Southeastern Louisiana University, SLU Box 10451, Hammond, LA 70402, USA. Tel: +1 985 549 2148; E...