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Keywords: Consistency
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Journal Articles
Combining the internal communication and the PR function
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (1997) 1 (3): 294–300.
Published: 01 January 1997
... ensuring that communication to the individual audiences is consistent. This paper considers a practical approach to how it can be achieved, with useful techniques drawn from the author's work at Prudential. © MCB UP Limited 1997 Liaison Consistency Planning Integration Journal...
