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Keywords: Contingency theory
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Journal Articles
Journal Articles
Journal of Communication Management (1998) 3 (1): 39–56.
Published: 01 March 1998
...C. Richard Yarbrough; Glen T. Cameron; Lynne M. Sallot; Allison McWilliams This paper offers a quick overview of Cameron's contingency theory of conflict management in public relations. It then applies the theory to three cases that occurred during the 1996 Summer Olympic Games that were taken from...

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