Keywords: Corporate identity
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Journal Articles
Journal Articles
Journal Articles
Journal of Communication Management (2010) 14 (3): 192–205.
Published: 03 August 2010
... for assessing identity and generate stable social environments within which the self can develop. © Emerald Group Publishing Limited 2010 Corporate identity Consumerism Marketing strategy Perception The communications industry is built on a notion of authenticity: of organisations...
Journal Articles
Journal of Communication Management (2009) 13 (4): 329–342.
Published: 13 November 2009
... to the activities of modern non‐government organizations. © Emerald Group Publishing Limited 2009 Communication Corporate identity Culture (sociology) Internet Politics Europe In 2000 a British geographer asked “what criteria are being employed to define Europe, Europeans and Europeanness...
Journal Articles
Journal of Communication Management (2009) 13 (2): 116–135.
Published: 08 May 2009
...Jai Kim; Caroline Hatcher Purpose The purpose of this paper is to provide a parallel review of the role and processes of monitoring and regulation of corporate identities, examining both the communication and the performance measurement literature. Design/methodology/approach Two questions...
Journal Articles
Journal of Communication Management (2006) 10 (1): 100–102.
Published: 01 January 2006
... the organization and its various publics. © Emerald Group Publishing Limited 2006 Public relations Organizational culture Corporate identity This is a difficult question, and it is one that plagues our colleagues around the world who wish to take PR education beyond narrow, market‐centric...
Journal Articles
Journal of Communication Management (2001) 5 (4): 327–340.
Published: 01 October 2001
...T.C. Melewar; Adrian R. Wooldridge This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model...

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