...Karolin Köhler; Ansgar Zerfass Purpose The purpose of this paper is to address an important but seldom explored field of study: the communication of corporate strategies to external and internal stakeholders. The relevance of the topic can be tracked both in communication studies and in management...

... on the provision of data-based analyses and intelligence gathering. This, in turn, enables communication departments to demonstrate their critical impact for reflecting and adjusting corporate strategies (Steyn, 2007 ; Ragas and Laskin, 2014 ; Mykkänen and Vos, 2015). Another research area has investigated...

..., rhetorical analysis holds significant promise in revealing how legitimacy is managed by organizations. Sustainability Rhetoric Corporate strategy Strategic management I think the controversy over genetically modified organisms (GMOs) represents one of the greatest science communications...

... responsibility, the perception that the organization is the reason for the crisis, is the linchpin” (Coombs, 2006a , p.175). For that reason, understanding how people attribute crisis responsibility to the organization is critical for an organization in a crisis. Information media Corporate strategy...

... the other two strategies. Industrial differences are also found in adopting different corporate strategy among the companies. Originality/value The applied value of this research it is that provides convincing and realistic insights about contemporary corporate communication strategy and a valuable set...

... be contacted at: coxedmon@uab.edu © Emerald Group Publishing Limited 2009 Language Corporate communications Corporate strategy Communication Equal opportunities Use of the term “minority” to identify non‐whites became popular in the US during a time when the country was segregated based...

...) and corporate communication as a critical managerial function (Cutlip et al., 2000) – crisis corporate planning is, in actuality, an ancillary or auxiliary function. Corporate strategy Communication management Decentralized control Contingency planning Most studies on crisis...

... of the corporate strategy, not just a public relations or advertising slogan; and (2) that it be built from differentiating, sustaining activities of the company. The author couples his own experience with the literature on corporate strategy, noting that reputation is part of the corporate positioning process...