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Keywords: Digital media-arenas (DMA)
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2024) 28 (2): 226–246.
Published: 14 November 2023
...Mark Badham; Vilma Luoma-aho; Chiara Valentini Purpose This paper refines the Digital Media–Arena (DMA) framework to address the diversity of stakeholders contributing to the production, (re)appropriation and (re)distribution of organisational messages in digital environments. It also presents...
