...Irene Pollach; Trine S. Johansen; Anne Ellerup Nielsen; Christa Thomsen Purpose This paper aims to shed light on corporate practices regarding the integration of CSR into corporate communication in large European companies. Design/methodology/approach An e‐mail survey was conducted among large...

..., and as stakeholders increasingly communicate with each other this communication becomes infinitely more complex. Unfortunately many of the tools and models of PR were developed and refined in a pre‐Internet world. This paper introduces an integrated Internet stake‐holder communication matrix (I²SCM...

...Jill Brown Much has been written about integrated marketing communications (IMC) but agreement on a precise definition is still lacking and, although interest levels seem to have reached fever pitch over the past few years, practical implementation, and evidence of the effectiveness...

... ensuring that communication to the individual audiences is consistent. This paper considers a practical approach to how it can be achieved, with useful techniques drawn from the author's work at Prudential. © MCB UP Limited 1997 Liaison Consistency Planning Integration Journal...