... from the corporate identity, internal branding, and job satisfaction literature, which have often been viewed in isolation. However, future research could extend the corporate identity framework to assess the influence of the construct on other marketing or financial areas, such as reputation, word...

... performance. © MCB UP Limited 2000 Internal marketing Internal Communication Customer service Internal branding Buy‐in Intellectual capital Emotional capital Journal of Communication Management Volume 5 Number 1 Value-adding communication: Innovation in employee communication and internal...