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Keywords: International marketing
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Journal Articles
The complexities of communicating to customers in emerging markets
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (1): 9–23.
Published: 01 January 2002
..., infrastructural and educational factors. Then a typical communications model used in international marketing is discussed in terms of its applicability to emerging markets. Finally, a future research direction is proposed. © MCB UP Limited 2001 Communications theory Marketing communications Emerging...
