... more than ten years of experience in communications and working in leading positions. Artificial intelligence AI Technology Communication management Strategic communication Public relations Marketing Corporate communications Artificial intelligence (AI) is becoming a commonplace...

... if they hope to produce brand work that is impactful for target audiences and highlights the value of good communications and marketing to leadership. Design/methodology/approach The views expressed in this practice paper are based on the author’s extensive experience in the communications sector...

..., 2008), only 25 percent of firms rate their programs favourably (Liodice, 2008). There is a need to outline effective integrated communication management principles. The American Association of Advertising Agencies first defined integrated communication as: “A concept of marketing communications...

...Betty Attaway‐Fink A major shift has occurred since the 1970s in the way newspapers do business, largely due to the impact of marketing research on newsroom decisions. Research used to identify and meet the needs of the newspaper‐reading public has become a way of doing business in an increasingly...

... perspective (where issues are used more to persuade the electorate) rather than a candidate‐centred perspective (where personalities tend to be used more). Thus, further research needs to be conducted in order to ascertain the model's suitability in and adaptability for candidate‐driven political markets. ©...

... users, shareholders/investors, employees, suppliers, governments, pressure groups, local communities and the media. Unresolved conflicts between organisations and any one or a number of these publics can seriously compromise the achieve ment of marketing and other corporate objectives. This paper...

... outlining a number of steps which will assist in ensuring that if an organisation does use the Internet, the results are positive. © MCB UP Limited 1996 Internet World Wide Web Communication Audiences Marketing Future urnal of Communication Management Volume 1 Number 2 Using the Internet...