... paper and legislation in the this session of parliament. This paper argues that by demonstrating greater emphasis on planning, research and evaluation the public relations practitioner can more effectively inform the company reporting framework and exceed the demands of accountability necessary...

... competency is strategic thinking. What this is and how it can be measured is then discussed. © MCB UP Limited 2001 Strategy Role enactment Strategic thinking Issues management Environmental scanning Planning Journal of Communication Management Volume 5 Number 4 Academic Papers...

... the now omnipresent banner advertisements, and provides guidelines for marketers as to how to harness the “new set of capabilities” through planning and evaluation. The paper has relevance to those involved with public relations in a marketing context (often called marketing PR), and those interested...

... ensuring that communication to the individual audiences is consistent. This paper considers a practical approach to how it can be achieved, with useful techniques drawn from the author's work at Prudential. © MCB UP Limited 1997 Liaison Consistency Planning Integration Journal...