Keywords: Relationship management
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Journal Articles
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Journal of Communication Management (2026) 30 (2): 235–253.
Published: 26 September 2025
...Mark Badham; Chiara Valentini Purpose Relationship management research within public relations literature highlights the value of organizations gaining stakeholders’ affection for them. However, what has not been explored much is a reciprocal focus on organizations’ affection for – or affective...
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Journal of Communication Management (2025) 29 (1): 17–34.
Published: 08 July 2024
... and Kim, 2021). It is a more ethical approach to relationship management in organizations, as employees are invited to make an impact on organizational decision-making (Huang, 2004). On the other hand, the absence of two-way communication symbolizes an authoritarian organizational climate where employees...
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Journal of Communication Management (2019) 23 (2): 142–158.
Published: 07 June 2019
... their struggles with new models of measuring success, new expectations for stewarding corporate partners and perceived threats to autonomy. Their voices add to a fuller understanding of rapidly evolving relationship management practices in higher education. Virginia Harrison can be contacted at: vsh5000...
Journal Articles
Journal of Communication Management (2018) 22 (4): 476–489.
Published: 30 August 2018
... 2018 Emerald Publishing Limited Licensed re-use rights only Social media Public relations Relationship management Communication department PR education is either at the diploma level (equivalent to associate degree), Bachelor’s, master’s or the PhD level. The diploma program...
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Journal of Communication Management (2017) 21 (3): 236–253.
Published: 07 August 2017
... Organizational behaviour Employee engagement Relationship management Employee communication As new business models centered on “authenticity” are increasingly present in today’s organizations (Bishop, 2003 ; Edwards, 2010 ; Molleda and Roberts, 2008 ; Potter, 2010 ; Shen and Kim, 2012...
Journal Articles
Journal of Communication Management (2016) 20 (4): 289–311.
Published: 07 November 2016
... Licensed re-use rights only Return-on-investment Public relations Social capital Communication management Capital Intangible assets Relationship management Intangible Public relation is a strategic management function. Public relations professionals use goal-directed communication...
Journal Articles
Journal of Communication Management (2015) 19 (3): 224–238.
Published: 03 August 2015
... limitations/implications – The study is limited to the samples of the current US senators. Practical implications – This study provides a useful insight for political public relations practitioners that features associated with relationship management strategies can be employed to develop better...
Journal Articles
Journal of Communication Management (2013) 17 (4): 308–323.
Published: 11 November 2013
... to policy, especially foreign, making. © Emerald Group Publishing Limited 2013 Development Strategic management Public relations Foreign policy Government Relationship management This paper links two developments in the public relations discipline. The first pertains to ways...
Journal Articles
Journal of Communication Management (2013) 17 (1): 75–91.
Published: 08 February 2013
... contributes a new category for relationship management scholarship, which can be productive for theory building. It also illuminates Dozier and Lauzen's questioning about the unique conditions of social movement organizations. Practical implications Established cultivation strategies can actually...

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