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Keywords: Retail
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Journal Articles
Effect of corporate identity on employee job satisfaction: insights for internal branding
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management 1–25.
Published: 05 May 2026
...Hasan Gilani; Nektarios Tzempelikos; T.C. Melewar Purpose This study examines the impact of corporate identity on employee job satisfaction within retail organizations. Specifically, it investigates (a) the impact of corporate identity constructs on employee job satisfaction and (b...
