...Alessandra Sossini Purpose This article problematizes the dominant functionalistic and organization-centric view of employees’ communication engagement on social media and challenges the assumption that such engagement merely reflects managerial success or failure. Adopting an employee-centered...

... media by way of emotional venting, depending on their identifying relationship with the brand and the number of social media metrics. Design/methodology/approach For Study 1, confirmatory factor analysis and PROCESS Model 7 were conducted with the data from a total of 345 participants. Study 2...

...Ran Ju; Chuqing Dong Purpose This study aims to investigate social media dialogic communication in the Canadian oil and gas (O&G) industry. It explores the perspectives of communication practitioners, actual company practices and stakeholder engagement, aiming to identify gaps between...

...Rita Tang Purpose Despite the effectiveness of correction in reducing misperceptions, individuals are often reluctant to correct misinformation on social media platforms. To enhance misinformation management efforts, this study investigates how best to motivate corrective efforts, using...

... the situation unexpectedly, has become a critical question for corporate communicators and crisis managers. Taking a readiness approach to proactively manage polarization-triggered threats as corporations are engaged in social-political issue communication on social media, this study examines whether and how...

...Iwan Koswara; Putri Trulline; Asep Saeful Rohman Purpose The paper examined the impact of corporate communication about eco-friendly products on social media (CSM) and conventional media (CCM) on individuals/buyers’ intent for co-creating environmental values (ICEV) post-Coronavirus pandemic...

...Reihaneh Alsadat Tabaeeian; Shakiba Rahgozar; Atefeh Khoshfetrat; Samira Saedpanah Purpose The purpose of this paper is to investigate how gamification in advertising affects the effectiveness of advertising on social media. Design/methodology/approach Drawing from the gamification literature...

...Rickard Andersson; Mats Heide; Charlotte Simonsson Purpose This article aims to (1) increase the knowledge of how coworkers experience voicing the organization on external social media and (2) deepen and nuance the knowledge of the sources of voice control involved in such communication processes...

.../methodology/approach The article may improve the understanding of the links between the concepts of Public Diplomacy, nation and destination branding through an exploratory study of dark tourism amateurs experiences in Croatia, documented by pictures published on Instagram, the key digital social media...

...Taina Erkkilä; Vilma Luoma-aho Purpose During the COVID-19 pandemic, public sector organisations produced thousands of social media messages weekly answering citizens questions and informing the public on safety related matters. The purpose of this study was to investigate how the pandemic shaped...

...Sandra Jacobs; Christine Liebrecht Purpose Since public sector organizations provide services to citizens but struggle with poor perceptions of their functioning, it is valuable to examine how their online responses to complaints on social media could impact their reputation. Yet, surprisingly...

...Shawna Porter; Trevor Hunter Purpose The authors' work examines whether coercive forces in the general regulatory environment lead to similarity in social media policy across industries and if memetic forces of industry-specific values and norms lead to greater similarity of social media policy...

...Ellen Soens; An-Sofie Claeys Purpose The purpose of this paper is to examine the effectiveness of social media guidelines (SMGs), as well as their impact on control mutuality, a sub-dimension of the organization–employee relationship (OER). A total of two studies compare guidelines with a focus...

...Vidhi Chaudhri; Tessa Oomen; Jason Pridmore; Alexandra Joon Purpose Guided by the growing importance of social-mediated organisational communication, this study examines how communication professionals within healthcare organisations perceive and respond to the reputation impacts of social media...

... differences in the number of retweets with respect to the use of content features (i.e. hashtags, emojis, photos, videos and URLs). The results are discussed in the context of information diffusion and social media literature and also are discussed with respect to their practical implications for the way non...

...Birte Fähnrich; Jens Vogelgesang; Michael Scharkow Purpose This study is dedicated to universities' strategic social media communication and focuses on the fan engagement triggered by Facebook postings. The study contributes to a growing body of knowledge that addresses the strategic communication...

... commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Research Social media Public relations Organizational communication Strategic...

... social media apologies matter. Communication professionals need to approach apology opportunities with a keen awareness that relational outcomes and intentions of future support can shift based on social media audiences' attitudes related to the public figure. 21 06 2019 03 09 2019 03 10...

...Vibeke Thøis Madsen; Winni Johansen Purpose The purpose of this paper is to explore the discursive tactics that employees use when they speak up on internal social media (ISM) to gain support for their cause, and how this can develop into a “spiral of voice” when organizational members interact...

... 01 03 2019 29 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Risk communication Internet Culture Mass media Social media Each year, 1 in 10 people fall ill and 420,000 die due to foodborne disease agents. Children...