...Ruth Avidar; Itzhak Mashiah Purpose This study explores the ethical and trust-related implications of artificial intelligence (AI) in strategic communication. It compares professional content creators (e.g. journalists, public relations (PR) practitioners and advertising practitioners) and content...

...Alan Abitbol; Nicole M. Lee; Matthew S. VanDyke Purpose This study tests the impact of information sources on consumer trust of direct-to-consumer genetic testing (DTCGT) companies and of the genetic testing process. Design/methodology/approach An online survey was conducted using...

...Suzanne Peters Purpose The research seeks to evaluate stakeholder perceptions of firms, the extent these assessments impact trust in firms and possible implications for sustainability communications. Design/methodology/approach Three studies were undertaken involving two experiments...

...Holly K. Overton; Fan Yang Purpose This study examines a controversial issue (biotechnology) and how news disputes about misinformation related to the issue impacts individuals' attitudes toward a biotechnology company and their trust in the media source. Design/methodology/approach This study...

...Alan Abitbol; Nicole M. Lee; Matthew S. VanDyke Purpose This study examines perceived transparency of direct-to-consumer (DTC) genetic testing communication and measures its impact on consumers' trust, attitudes, and the intention to recommend the test to others. Design/methodology/approach...

... practitioners in situations of civil national emergency in the future. Since its inception over 70 years ago, the UK National Health Service (NHS) has become the largest publicly funded health system and, with 1.5 million staff, the fifth largest employer in the world (Nuffield Trust, 2020...

... communication management professionals. Findings Communication management professionals value listening, but do not always make it the priority that it merits. They listed lack of desire of senior management, time, and trust of employees as barriers to effective organizational listening. The global COVID...

... of politically appointed special advisers. The purpose of this paper is to empirically examine the changes in custom and practice that operated behind the scenes in government communications between 1997 and 2015, asking to what extent such changes challenge public trust in government in a liberal democracy...

...Hua Jiang; Yi Luo Purpose The purpose of this paper is to propose and test a model examining how three influential organizational factors – authentic leadership, transparent organizational communication, and employee engagement – are linked to employee trust. Design/methodology/approach...

... level. They are formally perceived as members of the public, but can be informally distinguished from the public as their representatives. Risk communication Conflict Trust Relationship management Strategic communication Public relations Research Conventional aims of risk...

... crisis responsibility is unclear, practitioners should consider how later determinations of responsibility could affect reputation. Originality/value This paper questions past research on the value of the denial strategy, integrates findings from the trust violations research, and demonstrates...

... nonprofit news source once the news outlet has earned their trust. Research limitations/implications News organizations were allowed to choose which donors received invitations to take the survey, and donors to one news organization provided the vast majority of responses. Future research should explore...

...Vinita Agarwal Purpose Organizational trust is an important construct for organizational and public relations scholars and practitioners for its influence on key organizational outcomes, yet the convergent validity of organizational trust instruments has not been investigated by any study...

... discrepancies at all in corporate communication and action, monitoring discrepancies and developing strategies to deal with them, can be a contributing factor in avoiding losses of public trust or public trust crises. Design/methodology/approach Building on the theory of public trust and the ongoing...

...Sigrid Bekmeier‐Feuerhahn; Angelika Eichenlaub Purpose Trust is an ability that characterises human beings as social creatures. It is becoming a key variable in a society strongly influenced by online communication, and in the important field of PR as well. The present study aims to investigate...

...Larsåke Larsson Purpose The PR industry has become an important actor in society and in the democratic process. The purpose of this article is to examine the opinion state of this phenomenon. More precisely the question is: what trust do people have in the PR industry and PR professionals...

... Philosophy Trust Public relations is seen by many CEOs as “mission critical” (Cleaver, 2004) and demand for its services is growing exponentially. Yet it has a problem with its own reputation. The use of alternative terms suggests an awareness of negative associations with “public relations...

... of relationships. Distrust is proposed as a 12th dimension, adding to Ledingham's 11. It suggests that trust and distrust exist simultaneously within business‐to‐business relationships and that trust and distrust are employed in a coaxial view of relationships within a zone of approval. The paper draws on the work...

...K.U. Menon; K.T. Goh SARS was Singapore's worst experience of an infectious outbreak in its brief history as an independent nation. The key instruments in managing public fear and panic were transparency and trust. The highest levels of government were mobilised and every conceivable channel...

...Joy Chia This paper presents findings of a study in relationship management in public relations practice. As relationships are always changing, consultants and clients need to constantly adapt in order to develop relationship characteristics such as trust. This paper argues that, although trust...