Digital technologies allow people to change the workplace in a fundamental way. The connectivity enabled by these technologies has opened new opportunities for how, when, and where people work. Those opportunities, when exploited,can help organisations be more effective in their use of human capital. Capturing these opportunities requires a mind shift whereby corporate real estate professionals perceive things differently‐and then act differently. That mind shift should challenge established values and assumptions about where value gets created as well as where people work and how people connect with others. The mind shift should, in turn, lead workspace professionals to rethink their approaches to workplace design, and stimulate new organisational patterns for creating, justifying and continuously improving workplaces and enterprise‐wide workplace portfolios. Pioneering work by SunMicrosystems and Hewlett Packard is showing the way. Other workplace professionals can effectively follow if they harness the connective power of technology as an integral part of workplace design. That design should begin with the work that needs to be done; create the best package of physical and cyber space to do it; and evolve as work requirements change.
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1 July 2002
Conceptual Paper|
July 01 2002
Workplace mind shifts
Michael L. Joroff
Michael L. Joroff
School of Architecture and Planning, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA 02139‐4307, USA; Tel: +1 617 253 1354;Fax: +1 617 258 7817; e‐mail: mljoroff@mit.edu
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Publisher: Emerald Publishing
Online ISSN: 1479-1048
Print ISSN: 1463-001X
© MCB UP Limited
2002
Journal of Corporate Real Estate (2002) 4 (3): 266–274.
Citation
Joroff ML (2002), "Workplace mind shifts". Journal of Corporate Real Estate, Vol. 4 No. 3 pp. 266–274, doi: https://doi.org/10.1108/14630010210811886
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