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Journal Articles

Linking social media addiction and student retention through the lenses of student engagement

Irfan Ahmad, Umar Safdar, Akram Somroo, Ali Raza Qureshi, Abdul Khaliq Alvi

Journal of Economic and Administrative Sciences (2026) 42 (1): 1–19.

https://doi.org/10.1108/JEAS-01-2022-0016

Published: 07 May 2024

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Journal Articles

Relationship of brand credibility and brand loyalty: the mediating effects of attitude toward brand

M. Ikram Ul Haq, Abdul Khaliq Alvi, Muhammad Akram Somroo, Nadeem Akhtar, Ashfaque Ahmed

Journal of Economic and Administrative Sciences (2025) 41 (1): 33–49.

https://doi.org/10.1108/JEAS-08-2021-0142

Published: 17 May 2022

View article titled, Relationship of brand credibility and brand loyalty: the mediating effects of attitude toward brand

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