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Intensive distribution and sales promotion for improving customer-based brand equity (CBBE), re-purchase intention and word-of-mouth (WOM)

Ande Langga, Andriani Kusumawati, Taher Alhabsji

Journal of Economic and Administrative Sciences (2021) 37 (4): 577–595.

https://doi.org/10.1108/JEAS-03-2019-0041

Published: 10 November 2020

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