The purpose of this study is to find out the influence of work–family conflict on mumpreneurial intentions in Jordan, specifically among the community of nascent mumpreneurs.
A quantitative-cross sectional study was conducted where a convenience sampling was used to gather information from 81 nascent mumpreneurs. The data were collected through an online survey distributed to nascent mumpreneurs in Jordan.
The findings showed the mumpreneurs intentions of nascent mumpreneurs were influenced mainly by the work–family conflict on mumpreneurs intentions among nascent mumpreneurs.
It is recommended that more incubators should be established specifically for mumpreneurs and use the results of this study to better develop workshops and training to future and potential mumpreneurs.
