Purpose
The past decade has seen growth in the number of businesswomen/mothers, known in the literature as mumpreneurs. As this is a recent, fragmented topic, no systematic literature review (SLR) has been carried out, justifying the objective defined here: scientific and bibliometric mapping of mumpreneurs.
Design/methodology/approach
To fulfil this aim, this SLR was supported by bibliometrics (performance analysis and scientific mapping) and the use of VosViewer software. A survey was conducted in Web of Science, and several documents were obtained dated between 2011 and 2021.
Findings
The results of this study show the existence of two clusters: Dilemma – motherhood and mumpreneurs, and the rise of the mumpreneur concept. The evidence obtained showed it is very important to address entrepreneurship from the perspective of entrepreneur-mothers, as at this stage of their lives, these women often find it difficult to reach a harmonious balance between work and family.
Practical implications
This study contributes to developing research in the area of entrepreneurship in general, and mumpreneurship in particular, through mapping the research done on the latter topic, as well as identifying its main contributions to theory and practice.
Originality/value
This study is innovative in underlining the relevance of mumpreneurship in the context of research in the area of entrepreneurship, and how this topic can be crucial to release women’s entrepreneurial potential.
