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Purpose

This study aims to drawinsights from the resource conservation theory to develop a conceptual model to study the extent to which the association between entrepreneurial competence and subjective well-being is channelled through entrepreneurial resilience and how this relationship is impacted by different levels of perceived social support to women entrepreneurs.

Design/methodology/approach

A cross-sectional study design was used, drawing from a sample size of 401 women-owned agribusiness entrepreneurs operating in a resource-constrained environment. The sample was selected using purposive and stratified sampling techniques.

Findings

This study finds a positive significant direct relationship between entrepreneurial competence and subjective well-being. Again, this study finds that the association between entrepreneurial competence and subjective well-being becomes significant and positive when it is channelled through entrepreneurial resilience. Furthermore, results indicate that the positive significant indirect relationship between entrepreneurial competence and subjective well-being, through entrepreneurial resilience, is strengthened under conditions of lower levels of perceived social support for women-owned entrepreneurs in agribusiness in low resource context.

Practical implications

This study provides evidence that enhancing competence and resilience can boost women entrepreneurs’ subjective well-being, offering actionable insights for practitioners designing empowerment initiatives.

Originality/value

Entrepreneurial competence has been linked to a variety of entrepreneurial outcomes. While a few studies have questioned the beneficial well-being outcomes of entrepreneurial competence, scholarly knowledge is limited on the extent and condition under which entrepreneurial competence is associated with subjective well-being of women entrepreneurs. This study contends that entrepreneurial competence may not always contribute to improvement in well-being outcomes particularly subjective well-being.

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