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XinYing Chew
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Journal Articles
What inspires impulse buying in live-streaming commerce? Insights from social commerce entrepreneurs
Available to PurchaseAlhamzah Al Sayed Noor, XinYing Chew, Mohammed Salah, Ibrahim Arpaci, Abdullah Mohammed Sadaa, Sammar Abbas
Journal of Entrepreneurship in Emerging Economies 1–36.
Published: 24 June 2026
