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Purpose

To present an ongoing research effort based on previous industrial experience in the content management field.

Design/methodology/approach

The project began with lessons learned while working in the IT industry. A model was then developed based on these lessons for managing content and enabling searching for content over the internet.

Findings

The author has used the proposed model both before and after joining academia a few years ago. The model works fine with some tune‐up from one case to another.

Research limitations/implications

As this is ongoing research, the model will be subject to enhancements based on further lessons learned in the future.

Practical implications

The proposed model has been used by the author on several projects and has led to good results in most cases.

Originality/value

The model itself and the approach followed to integrate content into enterprise systems are both novel.

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