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Volume 6, Issue 4
1 April 1993
This article was originally published in
Logistics Information Management
Logistics Information Management Cover Image for Volume 6, Issue 4
Research Article| April 01 1993

Efficient Consumer Response Available to Purchase

Andy Wood
Andy Wood
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7948
Print ISSN: 0957-6053
© MCB UP Limited
1993
Logistics Information Management (1993) 6 (4): 38–40.
https://doi.org/10.1108/EUM0000000002908

Discusses a new methodology – efficient consumer response(ECR) – which the authors describe as an extension of MRP, JIT and QR. ECR aims to optimize the grocery supply chain through partnerships formed between manufacturers and retailers.

Keywords:
Grocery industry, Manufacturing, Partnering, Retailing, Supply‐chain management, Supplier relations
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© MCB UP Limited
1993
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