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Abdullah Mohammed Baabdullah
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Journal Articles
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Available to PurchaseAli Abdallah Alalwan, Raed Salah Algharabat, Abdullah Mohammed Baabdullah, Nripendra P. Rana, Zainah Qasem, Yogesh K. Dwivedi
Journal of Enterprise Information Management (2020) 33 (3): 627–653.
Published: 20 March 2020
