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Journal Articles

Integrating grit theory and locus of control to understand consumer adoption of augmented reality apps in retail

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Samar Rahi, Mazuri Abd. Ghani, Firas Alnasr, Mahmoud Alghizzawi, Aamir Rashid, Abdul Waris Khan
Journal: Journal of Enterprise Information Management
Journal of Enterprise Information Management 1–21.
https://doi.org/10.1108/JEIM-07-2025-0634
Published: 26 February 2026
View article titled, Integrating grit theory and locus of control to understand consumer adoption of augmented reality apps in retail
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Journal Articles

Unlocking the precursors of customer service experience using artificial intelligence-driven chatbot: calibration of gratification theory and expectation confirmation model

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Samar Rahi, Abdul Hafaz Ngah, Firas Alnasr, Mahmoud Alghizzawi, Rizwana Rasheed, Aamir Rashid
Journal: Journal of Enterprise Information Management
Journal of Enterprise Information Management (2026) 39 (2): 461–484.
https://doi.org/10.1108/JEIM-10-2024-0551
Published: 12 August 2025
View article titled, Unlocking the precursors of customer service experience using artificial intelligence-driven chatbot: calibration of gratification theory and expectation confirmation model
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Journal Articles

The post-adoption behavior of internet banking users through the eyes of self-determination theory and expectation confirmation model

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Samar Rahi, Majeed Mustafa Othman Mansour, Malek Alharafsheh, Mahmoud Alghizzawi
Journal: Journal of Enterprise Information Management
Journal of Enterprise Information Management (2021) 34 (6): 1874–1892.
https://doi.org/10.1108/JEIM-04-2020-0156
Published: 03 March 2021
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