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Keywords: Customer engagement
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Journal Articles
Journal of Enterprise Information Management 1–28.
Published: 21 August 2026
... Customer engagement Business value Systematic literature review HORIZON EUROPE Marie Sklodowska-Curie Actions 101119937 http://dx.doi.org/10.13039/100018694 Funding: This research was funded by the European Union’s Horizon Europe research and innovation program “Training Young...
Journal Articles
Ali Abdallah Alalwan, Raed Salah Algharabat, Abdullah Mohammed Baabdullah, Nripendra P. Rana, Zainah Qasem, Yogesh K. Dwivedi
Journal of Enterprise Information Management (2020) 33 (3): 627–653.
Published: 20 March 2020
... and synchronicity) on customer engagement. Design/methodology/approach A quantitative field survey study was conducted to collect the required data from actual users of mobile shopping in three countries: Jordan, the United Kingdom (UK) and Saudi Arabia. Findings The results are based on structural equation...
