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Keywords: Extrinsic motivations
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Journal Articles
Exploring the commercial value of social networks: Enhancing consumers’ brand experience through Facebook pages
Available to Purchase
Journal of Enterprise Information Management (2014) 27 (5): 576–598.
Published: 02 September 2014
... to customers’ intrinsic and extrinsic motivations and their impact on brand experience, brand Facebook page loyalty and e-word-of-mouth (E-WOM). Design/methodology/approach – The authors adopted an online survey method for data collection. The subjects the authors used were Facebook users. The data were...
