...Ander Maiz; Nieves Arranz; Juan Carlos Fdez. de Arroyabe Purpose The purpose of this paper is to focus on understanding the factors which affect the social interaction in the case of Facebook. Many authors point out the great potential of these networks for social interaction and as conduits...

...Hsin Chen; Anastasia Papazafeiropoulou; Ta-Kang Chen; Yanqing Duan; Hsiu-Wen Liu Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework...

...Rupak Rauniar; Greg Rawski; Jei Yang; Ben Johnson Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings...