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Keywords: Intrinsic motivations
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Journal Articles
Exploring the commercial value of social networks: Enhancing consumers’ brand experience through Facebook pages
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Journal of Enterprise Information Management (2014) 27 (5): 576–598.
Published: 02 September 2014
.... © Emerald Group Publishing Limited 2014 Marketing Facebook Virtual community Extrinsic motivations Intrinsic motivations Facebook, a social web site, provides a platform for people to interact, communicate and share with one another, enhancing human connectivity and sociability...
