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The construction industry is a major contributor to environmental degradation and resource depletion, necessitating sustainable alternatives such as waste-based construction materials. This study evaluates the role of policy implications and regulatory frameworks in facilitating the adoption of recycled and upcycled materials, with a focus on standards, certification systems, and compliance mechanisms. An exploratory approach is adopted, integrating policy analysis, life cycle assessment, and case-based evaluation to examine the effectiveness of regulatory instruments. The findings indicate that policies combining certification standards, regulatory mandates, and economic incentives significantly enhance adoption by improving market trust, reducing cost barriers, and ensuring material performance. In contrast, fragmented regulations and a lack of standardisation remain key barriers to large-scale implementation. The study proposes a Policy–Adoption Model linking regulatory effectiveness with B2B readiness, demonstrating how institutional mechanisms influence adoption outcomes. Results further show that waste-based materials can achieve notable reductions in emissions and costs while supporting circular economy objectives. Overall, the research highlights that integrated and evidence-based policy frameworks are essential for mainstreaming sustainable materials in construction. By aligning regulatory, economic, and environmental dimensions, this study contributes to advancing sustainable construction practices and improving industry resilience.

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