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This paper examines the urban heritage transformations in Najaf’s city centre and their impact on the erosion of its architectural and urban identity in post-war Iraq. As a prominent holy city and spiritual hub, Najaf was historically characterised by an organic traditional fabric – historic quarters, narrow alleys, and courtyard houses – that authentically mirrored its deep socio-cultural and religious values. However, post-2003 redevelopment, extensive demolition of heritage structures, and rapid land-use shifts to accommodate massive religious pilgrimages have severely fragmented this inherited spatial order. This research investigates the key drivers of these changes and their consequences on urban identity through a morphological analysis of the historic core, alongside a comparative formal and socio-cultural examination of Bayt Mahdi Salman and Bayt Ruhollah Khomeini in Al-Huwaish Mahalla. Employing a mixed-methods approach, this study addresses how recent transformations have reshaped the city’s distinctive character. Findings demonstrate a profound deficiency in contemporary urban interventions to sustain local architectural identity. Ultimately, this paper highlights the critical need for identity-sensitive redevelopment strategies that balance heritage preservation with the pressing functional and spiritual demands of the modern holy city.

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