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Volume 13, Issue 2
1 February 1986
Journal of Economic Studies Cover Image for Volume 13, Issue 2
Review Article| February 01 1986

Entry and Market Characteristics: A Logit Study of Newspaper Launching in the Republic of Ireland

R.S. Thompson
R.S. Thompson
University College, Cork
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7387
Print ISSN: 0144-3585
© MCB UP Limited
1986
Journal of Economic Studies (1986) 13 (2): 14–22.
https://doi.org/10.1108/eb002620

The author uses multiple logit analysis to investigate and explain variations in the success of new entrants to the Irish provincial newspaper industry. Using local geographical markets, he concludes that area and income per head are the strongest positive influences on successful and unsuccessful entry.

© MCB UP Limited
1986
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