This article examines the alleged conflict between authors and publishers whereby authors allegedly prefer a sales‐maximising price while publishers prefer a profit‐maximising price. It is shown that: (1)given some initial royalty rate proposal, there is limited scope for royalty rate changes which can make both parties better off by maximising profits‐plus‐royalties compared with profit or sales maximisation; (2) where publishers adopt a profit‐maximising price,there is an inverted‐U relationship between authors′ royalty receipts and the royalty rate with a consequent “maximal” rate; (3)appropriate demand and cost assumptions yield royalty rate predictions broadly in line with those observed, without assuming any bargaining bias in favour of the publisher.
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1 April 1989
Research Article|
April 01 1989
The Economics of Authors’ Royalty Contracts: Some Analytics
Publisher: Emerald Publishing
Online ISSN: 1758-7387
Print ISSN: 0144-3585
© MCB UP Limited
1989
Journal of Economic Studies (1989) 16 (4)
Citation
Gemmell N (1989), "The Economics of Authors’ Royalty Contracts: Some Analytics". Journal of Economic Studies, Vol. 16 No. 4 pp. No Pagination Specified, doi: https://doi.org/10.1108/EUM0000000000135
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How markets work: The lawyer’s version W. Mark C. Weidemaier and Mitu Gulati are on the faculties of the University of North Carolina Law School and Duke University Law School, respectively. An earlier version of this article was presented at the conference on Socializing Economic Relationships: New Perspectives and Methods for Transnational Risk Regulation, at the Centre for Socio-Legal Studies at the University of Oxford. We thank Bettina Lange, Dania Thomas, and conference participants for comments on the article.
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