The purpose of this research is to study the influence of professionalization on Moroccan family businesses and the challenges that hinder its success.
The design is based on exploratory qualitative approach based on semi-directive interviews with 15 CEOs of unlisted Moroccan family businesses to gain a better understanding of CEOs' perceptions of management professionalization.
This research work gives rise to a result that professionalization helps family businesses cope with their competitive environment, improve the quality of strategic decisions and thus increase their performance. However, successful professionalization process requires certain cognitive, managerial, cultural and emotional skills that allow the overcoming of socio-emotional barriers and guarantee the efficacious implementation of change.
This paper guarantees the identification of the mechanisms to be put in place to overcome the challenges that prevent the success of this professionalization by implementing a new professional culture inspired by family values and standards while respecting the conditions of economic profitability.
The originality of this paper lies in the analysis of the influence of professionalization on the family businesses' in the Moroccan context and the proposal of professionalization tracks to align with market requirements and strengthen the competitiveness of the company. Thus, this paper guarantees the identification of the mechanisms to be put in place to overcome the challenges that prevent the success of this professionalization by implementing a new professional culture inspired by family values and standards while respecting the conditions of economic profitability.
