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Purpose

This study examines how family influence shapes the entrepreneurial passion of next-generation family members in Saudi Arabian family businesses, and asks how gender conditions this relationship.

Design/methodology/approach

Adopting a qualitative, multiple-case study design, the authors conducted 17 semi-structured interviews with family members across ten Saudi healthcare-sector family firms. Data were analyzed in two phases: a deductive phase that coded transcripts against the Family Power–Experience–Culture (F-PEC) framework and the dualistic model of passion, followed by an inductive phase that identified emergent themes through constant comparison.

Findings

Centralized family power and emotionally over-identified family cultures were associated with obsessive passion, whereas decentralized governance and shared-value cultures were associated with harmonious passion. Gender emerged as a cross-cutting, conditioning influence: female participants more often described their passion as entangled with proving legitimacy and absorbing uneven workloads, particularly under centralized governance. Family experience did not emerge as a salient driver of passion, appearing instead as a taken-for-granted feature of multigenerational firms.

Research limitations/implications

Findings are drawn from a single industry and cultural setting and are not statistically generalizable; they offer analytic generalization to similarly collectivist, multigenerational family business contexts.

Practical implications

Family governance design, succession planning and gender-inclusive mentorship can be calibrated to cultivate harmonious rather than obsessive passion among next-generation family members.

Originality/value

This study extends the F-PEC framework beyond its quantitative origins, integrates it with the dualistic model of passion and surfaces gender as a conditioning, intersecting influence largely absent from prior F-PEC-based research – a data-generated hypothesis warranting further investigation, contributing context-specific insight from an underrepresented Gulf setting.

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