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Journal Articles

The role of emotions in B2B product advertising on social media: a family business case study

Open Access
Emilio Pirraglia, Felice Giuliani, Roberta De Cicco, Claudio Di Berardino, Riccardo Palumbo
Journal: Journal of Family Business Management
Journal of Family Business Management (2023) 13 (1): 146–165.
https://doi.org/10.1108/JFBM-12-2021-0157
Published: 11 October 2022
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