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Volume 1, Issue 2
1 January 1997
Journal of Fashion Marketing and Management Cover Image for Volume 1, Issue 2
Review Article| January 01 1997

Case Study: Jaeger Available to Purchase

Gaynor Lea‐Greenwood
Gaynor Lea‐Greenwood
Teaches Fashion and Marketing at the Manchester Metropolitan University, in the Department of Clothing Design and Technology
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7433
Print ISSN: 1361-2026
© MCB UP Limited
1997
Journal of Fashion Marketing and Management: An International Journal (1997) 1 (2): 150–153.
https://doi.org/10.1108/eb022496

Jaeger is a household name in the UK, and increasingly internationally. This case study details Jaeger's history, highlights the importance of appointing a brand manager, and examines past mistakes and present policies.

Keywords:
Subcontracting, Capsule collection, International market
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© MCB UP Limited
1997
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