Earlycite

Research Article October 8 2026
Luxury in silence: the divergent mechanisms of luxury preference influenced by status anxiety and symbolic self-completion
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-09-2025-0482
Research Article September 21 2026
Buying beyond the binary: self-centeredness, need for uniqueness, and modular gender-neutral fashion purchasing
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-01-2026-0050
Research Article September 15 2026
Visually capturing brand essence through luxury non-fungible tokens: effects of design features and product prototypicality
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-10-2025-0552
Research Article September 3 2026
Beyond aesthetics: Instagram interaction, positive emotions and psychological ownership in sustainable fashion consumption
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-07-2025-0379
Research Article August 25 2026
A synthesized hierarchy of functional and symbolic product attributes for activewear design for active-aging women
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-11-2025-0666
Research Article August 18 2026
When sustainability meets risk perception: an extended goal-directed behavior model of consumers' sustainable clothing purchase intentions
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-06-2025-0275
Research Article August 13 2026
Phygital strategies in fashion retail: an empirical analysis of leading brands in Spain
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-07-2025-0393
Research Article August 3 2026
Fashion market hierarchy and consumer acceptance of recycled apparel: evidence from a multi-group structural equation model
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-01-2026-0072
Research Article July 28 2026
External resource dependence and business model configurations in fashion cross-border e-commerce: evidence from China
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-09-2025-0526
Research Article July 28 2026
Understanding senior citizens' engagement with adaptive clothing brands: a social media marketing perspective
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-09-2025-0480
Research Article July 23 2026
If not now, when? Critical reflections on the future of sustainability among fashion industry leaders
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-06-2025-0285
Research Article July 22 2026
Moral flexibility in response to corporate social irresponsibility: the interplay of consumer ethical ideology, culpability and benefits in fast fashion
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-11-2025-0595
Research Article July 10 2026
Balancing acts: the role of employee emotional and professional competencies in personal fashion advice services
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-07-2025-0406
Research Article July 2 2026
Exploring consumers' motives for and reflections upon their experiences in the wool& 100 Day challenge: an interpretive study
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-12-2025-0671
Research Article June 23 2026
Investing in fashion: employing the situational theory of problem-solving to examine the impact of sustainability on communicative actions and investment intentions
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-04-2025-0204
Research Article June 17 2026
Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-06-2025-0280
Research Article June 17 2026
Omnichannel fashion retail strategies: bridging E-commerce and physical stores for sustainable business growth outcome
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-07-2025-0401