Earlycite

Research Article July 28 2026
External resource dependence and business model configurations in fashion cross-border e-commerce: evidence from China
Yuhui (Jessie) Liu; Jung E. Ha-Brookshire; Li Zhao
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-09-2025-0526
View articletitled, External resource dependence and business model configurations in fashion cross-border e-commerce: evidence from China
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Research Article July 28 2026
Understanding senior citizens' engagement with adaptive clothing brands: a social media marketing perspective
Sneha Rani; Delisia Matthews; Lori Rothenberg; Kate Nartker
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-09-2025-0480
View articletitled, Understanding senior citizens' engagement with adaptive clothing brands: a social media marketing perspective
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Research Article July 23 2026
If not now, when? Critical reflections on the future of sustainability among fashion industry leaders
Elena E. Karpova; Nancy N. Hodges; Haeun Bang
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-06-2025-0285
View articletitled, If not now, when? Critical reflections on the future of sustainability among fashion industry leaders
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Research Article July 22 2026
Moral flexibility in response to corporate social irresponsibility: the interplay of consumer ethical ideology, culpability and benefits in fast fashion
Kexin Su; Siti Ngayesah Ab. Hamid; Che Aniza Che Wel; Qiangqiang Du
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-11-2025-0595
View articletitled, Moral flexibility in response to corporate social irresponsibility: the interplay of consumer ethical ideology, culpability and benefits in fast fashion
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Research Article July 10 2026
Balancing acts: the role of employee emotional and professional competencies in personal fashion advice services
Anna Teresa Wanisch; Verena Hofmann; Nicola E. Stokburger-Sauer; Carmen-Maria Albrecht
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-07-2025-0406
View articletitled, Balancing acts: the role of employee emotional and professional competencies in personal fashion advice services
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Research Article July 2 2026
Exploring consumers' motives for and reflections upon their experiences in the wool& 100 Day challenge: an interpretive study
Jennifer Paff; Ruoh-Nan Yan; Sonali Diddi; Jihyun Sung
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-12-2025-0671
View articletitled, Exploring consumers' motives for and reflections upon their experiences in the wool& 100 Day challenge: an interpretive study
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Research Article June 23 2026
Investing in fashion: employing the situational theory of problem-solving to examine the impact of sustainability on communicative actions and investment intentions
Abrar M. Banasser; Hawa Stwodah; Baobao Song; David Berdish; Mariam F. Alkazemi
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-04-2025-0204
View articletitled, Investing in fashion: employing the situational theory of problem-solving to examine the impact of sustainability on communicative actions and investment intentions
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Research Article June 17 2026
Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory
Md. Rafiqul Islam Rana; Hanna Lee
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-06-2025-0280
View articletitled, Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory
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Research Article June 17 2026
Omnichannel fashion retail strategies: bridging E-commerce and physical stores for sustainable business growth outcome
Joy Eghonghon Akahome
Journal of Fashion Marketing and Management: An International Journal (2026) https://doi.org/10.1108/JFMM-07-2025-0401
View articletitled, Omnichannel fashion retail strategies: bridging E-commerce and physical stores for sustainable business growth outcome
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