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Investing in fashion: employing the situational theory of problem-solving to examine the impact of sustainability on communicative actions and investment intentions

Abrar M. Banasser, Hawa Stwodah, Baobao Song, David Berdish, Mariam F. Alkazemi

Journal of Fashion Marketing and Management: An International Journal 1–22.

https://doi.org/10.1108/JFMM-04-2025-0204

Published: 23 June 2026

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