About Journal of Fashion Marketing and Management: An International Journal
Aims and scope
From its heritage in trade, management, and technology for apparel and clothing, JFMM focuses on fashion marketing and management in the business context from an apparel perspective.
The specific aims of the Journal of Fashion Marketing and Management (JFMM) are to:
- Provide a refereed forum for the dissemination of pioneering research in all aspects of fashion marketing and management including sustainability, social responsibility, and digital innovation in the fashion industry
- Encourage the creation of rigorous academic papers addressing major marketing and management issues facing the world's fashion supply chain
- Identify best theoretical, managerial, and marketing practices internationally and to promote their widespread use in the sector
- Provide a regular review of the global economic impacts of the fashion supply chain
- Expose theories and concepts in fashion marketing and management to rigorous study and, where appropriate, to challenge widely held theories and hypotheses
- Promote the use of novel methodologies in the research field of fashion marketing and management
Bringing Circular Supply Chains to the fashion industry
A short video summarising a special issue recently published in the Journal of Fashion Marketing and Management.
