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Journal Articles

Identifying critical resources for successful fashion startups in the USA: an exploratory study

Lizhu Yu Davis, Li Zhao, Dean Davis, Yuhui Liu

Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 997–1014.

https://doi.org/10.1108/JFMM-04-2023-0091

Published: 04 January 2024

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Journal Articles

Social media analysis of consumer opinion on apparel supply chain transparency

Dipali Modi, Li Zhao

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 465–481.

https://doi.org/10.1108/JFMM-09-2019-0220

Published: 10 November 2020

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Journal Articles

Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index

Xintong Li, Li Zhao, Stacy H. Lee

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 430–447.

https://doi.org/10.1108/JFMM-02-2020-0022

Published: 05 November 2020

View article titled, Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index

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