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The key objective of this special issue was to explore new horizons in fashion and marketing research through the lens of fashion consumption. By creating space for this special issue we hoped to contribute to an enhanced understanding of the origins of the field and assist in explaining how this discipline of study has evolved in the way it has. It is hoped that an enhanced understanding of the future of fashion marketing and consumption will also provide some indication as to future directions for research in this area. The call for papers for the special issue led to a...